1. Make the best use of talent and ability
Zheng’ao adheres to the “People-Oriented” enterprise management concept, insists on taking a broad prospects for the development to unite staffs and a bright career future to motivate staffs. By establishing a scientific and effective mechanism of talents, Zheng’ao builds a positive good talents growth environment, and devotes to provide a sufficient talent stage for every staff. And through continuous creating personal development opportunities, Zheng’ao lets all kinds of talents have opportunities and platforms to be successful and realize self-value. On the side of selecting employees, Zheng’ao insists on esteeming the talents and creativities as the concept. When selecting staff, performance, ability and potential is the key point, rather than the education background or the diploma. Through the establishment of a fair competition mechanism and a good cultural environment, Zheng’ao gives full play to each staff's enthusiasm, initiative and creativity, so that lets them love their jobs and do what they can, then achieves the goal that the staffs and their jobs fit each other, and make the best use of talents and abilities.

2. Seek for common development and share success
Without the efforts of the staff, the enterprise won’t achieve success. Without the success of the enterprise, the staff also won't achieve success. It’s the concept of talent development , on which Zheng’ao insists, to let the staffs and companies grow and promote together. Zheng’ao encourages employees to promote themselves combining with the company's long-term planning, and provide employees with a variety of growth path and development mode. As the platform for employees to develop, promote and realize themselves, Zheng’ao makes efforts to create a good growth condition for every staff, and provides a broad development space for every staff who are determined to be talents, so that makes the staffs play their greatest potential, and realizes the common development of employees and enterprises. Zheng’ao insists on the concept that everyone is equal. There are no differences in status between staffs, but only in responsibilities. Zheng’ao respects for the personality and the pursuit of employees, encourages employees to improve their own capabilities, and commits their achievements. At the same time, Zheng’ao insists on the concept that the development relies on staffs, the development is for the staffs, and share the development results with staffs. Zheng’ao pays attention to both the enterprise’s and staffs’ interest, and advocates the unity and cooperation between the enterprise and staffs to create and share values together, then achieves a win-win situation of common development and success. People-oriented is the basic force to support an enterprise in employees’ eyes. Zheng’ao carry out the talent strategy, to make efforts to build a comprehensive talent team who are passionate, well-performed, technically, hardworking and well-trained. Zheng’ao encourages employees to be talented through self-study, and learn self-reliance and self-confidence. Strengthening the employee training education and adopting all kinds of salary distribution method, to make employees feel the sense of security, belonging and accomplishment from the company, then fully mobilize and realize employees’ self life value. Integrity work should be the basic characteristics of the company and all staffs. Honesty is the base of personality, the rule of work, and the way of doing things. Manage a company with a good spirit of faith, and do every job and everything well, to build a good company image and individual image which is at the basic and honor of good faith.